Meet Josh Hubbard. Founder, creator, and main ingredient in the masterpiece which is Youth in Revolt. For the one that shall remain faceless, Youth in Revolt means so much. It represents more than what others may see or believe.
AD: What does Youth in Revolt (YIR) mean to you?
JH: I guess the basis of it is just like not using young age as an excuse not to be productive and impactful. Cause it’s not anything for adults to understand, at all. I think that’s the point of it. It’s like for kids, by kids and about being impactful as a young person. It’s just the fact that I think our generation is very important and we’re the influencers, and even the older generations look at us. We really decide what’s cool right now and we’re really making all of the decisions. It’s just about breaking the stigma that kids can’t accomplish anything.
AD: What should people take from YIR?
JH: They should take it as motivation to be creative. It’s more than just clothes. I don’t think of it as a clothing brand. I think of it as propaganda almost. It’s not really like a clothing line to me. It’s like a message and this is just one of the ways I’m using to get it out right now. It’s not always going to be clothes. Eventually, it’s going to be something else. It’s just like clothes are important to me. It’s like if you go to a concert–there’s the songs, but there’s also the merch that goes with it.
AD: What inspired the pieces featured?
JH: The eye–I’ve been thinking about that for a while. The advertisement part–I kinda had the idea for it already, and then I saw Virgil [Abloh] do it, and I just thought it was really cool and I kinda pulled from that a little bit. YIR, when you think of that, is kinda militant and I basically have it branded on this like a protection services company, but it’s kind of a like a lowkey way of saying vigilante, but I wasn’t about to just put “shooters”. (laughs.)
JH: But that’s kind of what I meant. If you get it, you get it. I just branded it as a security company because I feel like it kind of fits in with the whole mood of what the brand is. I think it’s two sides to it. One side is kind of inspirational and motivational, but the other side–
AD: It’s more rebellious.
JH: Yeah, like, at the time I first came up with this, this is when all the Baltimore stuff was happening–when all the racial tension was really bad. There were teenagers at the forefront of everything in Baltimore. That’s kind of still the mood throughout even though it’s more tied in with the positive side. It’s kind of like a two sided thing the shirt is lighthearted, but at the same time–
AD: There’s a dark meaning behind it.
JH: There’s a double meaning.
AD: Three words to describe YIR?
JH: Rebellious, confusing, mysterious.
AD: What’s the best part about this collection?
JH: I’ve been working for a really long time on this. I don’t like wearing stuff I make, but it’s actually stuff I can see myself putting on every day. It’s simple enough and it kind of touches on the past stuff I’ve done. It’s higher quality. I actually like it.
JH: In the last interview I did, I said I wasn’t working with nobody until I got my collaboration with Scott West and it finally happened. I just don’t know when it’s coming out due to some production issues but it’s done, and it’s coming.
It finally happened.
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