Every sustainable blogger has the same aesthetic. The same exact Instagram pictures. The same color scheme. Honestly, I’m sick of it. I’m tired of seeing the same things:
Oversized linen sets.
Dresses the size of bedsheets. (Oh. but they have pockets!)
Nothing about my style is reflected by that list. Most days, I’m wearing a tee, jeans and sneakers. On the days I dress a bit more feminine, I like to wear a piece that you wouldn’t see on other people–something asymmetric maybe.
If you search through #sustainablefashion on Instagram, you’re not going to see much diversity in the outfits—don’t get me started on the skin colors. It seems like everyone wears the same two colors and the same three silhouettes.
I’m a self-proclaimed minimalist through the way I dress and the amount of items I hold, but I love clothes. I love looking at the way other people dress and I gravitate towards people who dress nothing like me. I’m talking bold colors, patterns and tons of accessories. A majority of the time, I’m wearing a neutral colors but I’m starting to experiment with jewel colors (emerald green, sapphire blue, ruby red) in order to branch out from my comfort zone.
The whole thing behind sustainable fashion is that it doesn’t move at the same pace as Fashion Nova, Zara, Nasty Gal, etc. You won’t see trends replicated days after they become popular–maybe not even months later. I think Reformation (And Everlane, I guess. Kinda. Not really.) comes the closest to being “trendy,” but their clothes are still a little too boho chic for me. I feel like a lot of sustainable brands feel the need to keep this natural, hippy image but people like me don’t dress like that.
It seems like a majority of these companies rely on selling basics only. Where are the interesting silhouettes??? The cuts, colors and patterns that deviate from “normal” clothing? ETHICAL CLOTHING IS BORING AND I’M TIRED.